Gender-inclusive language analysis framework (GILAF)

an analysis from the perspective of Spanish small and medium-sized enterprises

Authors

DOI:

https://doi.org/10.4151/S0718-0934202401150945

Keywords:

analysis framework, corporate websites, gender-inclusive language, inclusive language, SMEs, Spanish language

Abstract

The use of (gender-)inclusive language is increasingly gaining attention in all spheres of society, including corporate communication. The main aim of this paper is to present GILAF, an evaluation framework to analyze and describe Spanish (gender-) inclusive language in corporate websites. For such a purpose, the elaboration process of the analysis framework is described, quantitatively validated, and applied to a sample of corporate websites from Spanish SMEs. The validation process proved that the GILAF framework is suitable for analyzing and describing (gender)-inclusive language strategies in corporate websites. In addition, the extracted results from the analysis of the sample showed that the application of (gender-)inclusive language is scarce in the analyzed websites, except for Graphic and visual language strategies and Presence of sexist stereotypes. The GILAF analysis framework has a great potential to be used as well as a guide for companies willing to apply (gender-)inclusive language strategies to their corporate web content.

Author Biography

Irene Rivera-Trigueros, Universidad de Granada

Departamento de Traducción e Interpretación. Investigadora predoctoral

Downloads

Published

2024-08-05

How to Cite

Díaz-Millón, M., Rivera-Trigueros, I., & Olvera-Lobo, M.-D. (2024). Gender-inclusive language analysis framework (GILAF): an analysis from the perspective of Spanish small and medium-sized enterprises. Revista Signos. Estudios De Lingüística, 57(115), 448–471. https://doi.org/10.4151/S0718-0934202401150945

Issue

Vol. 57 No. 115 (2024): August

Section

Articles

License

Copyright (c) 2024 Revista Signos. Estudios de Lingüística

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright agreement:

Authors who have a manuscript accepted for publication in this journal agree to the following terms:

  1. Authors will retain their copyright and grant the journal the right of first publication of their work by means of this copyright agreement document, which is subject to the Creative Commons Acknowledgment License that allows third parties to share the work provided that its author and first publication in this journal are indicated.

  2. Authors may adopt other non-exclusive license agreements for distribution of the published version of the work (e.g., depositing it in an institutional repository or publishing it in a monographic volume) as long as the initial publication in this journal is indicated.

  3. Authors are allowed and encouraged to disseminate their work via the internet (e.g., in institutional publications or on their website) before and during the submission process, which can lead to interesting exchanges and increase citations of the published work (read more here).